Founder Studio — “Entrepreneur Copilot (Idea → Build → GTM)”
1) Executive snapshot
ICP: solo founders / early teams
Wedge: 48-hour GTM sprint (ICP → landing page → lead list → outreach drafts)
Autonomy: copilot + approval-gated external actions
KPIs: time-to-first-landing-page, lead quality/reply rate, experiments/week
2) Product experience & UX
Project workspace: sprint board + chat + artifacts + experiment tracker.
Trust UI: citations for market claims; assumptions board; approval drawer.
3) Agent design map
Skills: product strategist, discovery coach, growth marketer, sales ops, finance analyst, risk reviewer
Subagents: market research (citations), lead finder, landing page builder, experiment designer, ops agent (CRM setup)
4) Tool & data plane (MCP-centric)
Search/research, CRM, analytics, artifact store.
5) Context engineering plan
Pinned: ICP/UVP/hypotheses/voice; JIT: competitor pages + interviews; decision log for pivots.
6) Evals & observability
Rubrics for UVP clarity + outreach quality; regression tasks for pivots.
Online: time-to-first-success, reply rate lift, cost per validated learning.
7) Failure modes & mitigations
| What breaks | Detect | Constrain | Prevent regression |
|---|---|---|---|
| Hallucinated market claims | citation checks | block publish until sourced | adversarial eval pack |
| Spammy outreach | tone rules | drafts-only + approvals | outreach eval suite |
| Tool abuse | rate limits | strict budgets | tool contract tests |
| Founder thrash | overload signals | sprint limits | “one goal per sprint” rubric |
8) Governance posture & rollout
External actions approval-gated; audit trail for sources; progressive automation.
9) Business case + distribution loops
ROI: time saved + higher conversion via rapid iteration; lower CAC via targeting
Loops: shareable artifacts; community templates; embedded founder tools
10) Where RFT helps
- End-to-end execution reliability across multi-week threads (idea → validation → GTM → pipeline).
- Prioritization policy: less thrash, more consistent “do the smallest test next.”
- Sales/marketing workflow quality: better targeting, cleaner CRM updates, fewer low-quality lead actions.
What you train on (signals):
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Trajectories: hypothesis → experiment design → landing copy → outreach → calls → follow-ups → CRM hygiene.
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Graders:
- Experiment quality rubric (clear hypothesis, measurable outcome)
- Lead quality scoring + outreach personalization rubric
- Process compliance (no spam patterns; consent rules)
- Outcome-based reward where available (reply rate, meeting set rate) with strong anti-gaming checks
Business metrics it can lift:
- Higher activation (founders shipping experiments instead of staying in ideation)
- Higher qualified lead rate and meeting conversion
- Reduced time-to-first-revenue via better sequencing and less wasted work
